For Immediate Release:

WAUKEGAN, ILLINOIS (September 26, 2011) – Nielsen-Massey Vanillas, one of the finest pure vanilla and flavor extract producers in the world, will be showcasing its signature pure vanilla and flavor products at the All Things Baking trade show October 2-4, 2011 in Schaumburg, IL.

Products to be featured include Madagascar Bourbon Pure Vanilla Extract, Madagascar Bourbon Pure Vanilla Bean Paste, Madagascar Bourbon Pure Vanilla Powder, Madagascar Bourbon Vanilla Beans, Madagascar Bourbon Pure Vanilla Sugar, Mexican Pure Vanilla Extract, Mexican Vanilla Beans, Tahitian Pure Vanilla Extract, Tahitian Vanilla Beans, Certified Organic Madagascar Bourbon Pure Vanilla Extract and Certified Organic Madagascar Bourbon Vanilla Beans.

• Madagascar Bourbon Pure Vanilla Extract is made using Nielsen-Massey's proprietary cold extraction process which gently coaxes the maximum flavor possible from the beans. It is available in quarts, gallons, and drums for foodservice and industrial use.

• Madagascar Bourbon Pure Vanilla Bean Paste is Madagascar Bourbon Pure Vanilla Extract with the addition of real seeds from the vanilla pod, combined in a slightly viscous base. It is used measure for measure the same as Pure Vanilla Extract. It is available for industrial use in quart and gallon sizes.

• Madagascar Bourbon Pure Vanilla Powder is the essence of Pure Vanilla Extract in a free-flowing, all natural, sugar-free powder. Use it in dry mixes and color-sensitive products. It is available for industrial use, bulk by the pound and in 50-pound packages.

• Madagascar Bourbon Vanilla Beans are moist and flavorful. Simply split the bean and scrape the seeds or simmer in liquids to attain the rich, creamy flavor. They are available in bulk by the pound for industrial use.

• Madagascar Bourbon Pure Vanilla Sugar is a flavorful blend of gourmet baker's sugar and Madagascar Bourbon Pure Vanilla Extract. It is available for foodservice and industrial use bulk by the pound and in 50-pound packages.

• Mexican Pure Vanilla Extract is native to Mexico, and is known by its creamy, spicy flavor. It is available in quarts, gallons and drums for food service and industrial use.

• Mexican Vanilla Beans are prime gourmet quality vanilla beans from the finest curers in the world. They are available in bulk by the pound for industrial use.

• Tahitian Pure Vanilla Extract is especially susceptible to heat, and Nielsen-Massey's cold extraction process preserves all of its volatile flavors. It is available in quarts, gallons and drums for food service and industrial use.

• Tahitian Vanilla Beans come from the Tahitian vanilla plant called Vanilla Tahitensis Moore. They are available in bulk by the pound for industrial use.

• Organic Madagascar Bourbon Pure Vanilla Extract provides the same high quality vanilla taste with the benefit of Organic certification. It is available in quarts, gallons and drums for foodservice and industrial use.

• Organic Madagascar Bourbon Vanilla Beans offer the same rich and creamy flavor of conventionally-grown beans. Nielsen-Massey carefully hand-selects these cured beans for their superior quality, taste, aroma, and appearance. Organic Madagascar Bourbon Vanilla Beans are available in bulk by the pound.

In addition Nielsen-Massey will also be showcasing their line of Pure Flavors which includes Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Pure Flavors are available in 18-ounce and gallon sizes for foodservice and industrial use.

• Pure Chocolate Extract offers a rich and smooth chocolate flavor, without sweetness. It offers the full depth of dark chocolate, made from the finest cocoa beans.

• Pure Coffee Extract is the essence of rich brewed coffee in a concentrated form.

• Pure Peppermint Extract is made from the finest mint oils according to the strictest quality standards.

• Pure Almond Extract is made with the purest oil of bitter almond, to deliver the gold standard of flavor and quality.

• Pure Orange Extract is made from the finest oranges, and compliments a range of foods and flavors.

• Pure Lemon Extract is made with the highest quality ingredients and is natural with fish, pork and chicken.

• Orange Blossom Water is made from a distillate of the Seville bitter orange from Spain and the Middle East. Used in Persian, Arabic, Indian and Turkish dishes, it brings the perfume of the orange grove.

• Rose Water is a steam distillate made from the purest rose petals. Its delicate floral notes are perfect additions to Middle Eastern, Indian and Greek foods.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Beans.

Nielsen-Massey Vanillas also has a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.